# Human Assistance Policy

* It is mandatory that the path for your customer to obtain human assistance is clear, within WhatsApp.
* Ways to escalate to Human assistance **accepted within WhatsApp’s policy**:
  * **Human Referral within the channel** (we suggest this one, as it makes your customer’s life easier.)
  * **A message clarifying the ways your customer can contact a Human:** Directing them to a phone number, email or web form to open a ticket or directing them to a Physical store.
* E.g.: Hello, to speak to one of our agents please call: XXXXXX
* E.g.: Hello, to speak to one of our agents please email: XXXXXX

[**https://www.whatsapp.com/policies/business-policy/**](https://www.whatsapp.com/policies/business-policy/)

**Note: Failure to comply with this policy will impact the quality of your channel and, if not resolved, it can impact your tier (causing it to be downgraded).**